The 5 Steps to A Successful Website

Wed, 15 Feb 2006 06:09:00 GMT

Spider Juice Technologies specializes in driving traffic to your VOW sign up form. Your money page if you will.

As an ex Re/Max Realtor myself, I know that you get offered "deals", all the time. However, this is one thing and one thing only-a Lead Generator for you with lead incubation to help you to court your new leads. It will not be your savior.

It is not a scheme. It is a plan to make your life simple. You get out of the techno world, and use technology only as it benefits you to court your prospects .

This business is precarious enough. You should not have to learn anything such as link popularity, page rank, algorithms, positions, and techno speak-unless it makes you money. Really who cares? You should only gauge your success on the leads that come thru your funnel .

When you choose to work with us you will in fact, be faced with many challenges:

a. As leads come in mass, you will need to determine who is an A, B, C lead (the old style tickler)

b. How to communicate with them-email, phone, etc.

c. Time line...some buy/sell now, some act later, up to 6 months or more.

I often tell agents that the listings feed or VOW is your REAL website . The website I build, or any other website should only be considered a portal into your REAL website: the listings. This makes total sense because most Real Estate search traffic is looking for listings anyway .

The following is a brief explanation of :

The 5 Steps To a Profitable Web Site

1. I need a website.

Most jump into this without thinking 4 steps ahead.

2. Traffic-

Eyeballs as they say.

There are many ways to bring traffic into a site. We can pay for it per action, per click thru, or organically.

Organic search is pristine, non paid placements.

This is what we are initially concentrating on. Why? Simply because it has more longevity and higher click-thru rates. Cost per lead tends to be higher than Pay per Click in the beginning, and is way lower than Pay per Click over time.

Your goal? To attract as many keyword phrases across as many pages as possible. This makes sense doesn't it?

...That is to have as many pages come up in the search engine positions as possible. You want as many pages for as many real estate words married to your city as possible. Yes, every page of your site can rank in the engines.

Traffic is created by using "search keyword" analysis to attract keywords that people are actually using in their search engine queries to find your area home sale websites.

We then work the SEM triangle to implement your represented keywords into your pages, and inbound links.

You will recall the Search Engine Marketing Triangle works holistically. You can't have one without the other.

3. Lead Conversion-

You can have all the traffic in the world but if you don't convert the traffic, it don't mean squat!

We bring targeted traffic, and create a compelling call to action such that your traffic converts into leads.

By implementing the most recent usability and conversion studies, you are able to get the most recent techniques implemented into your website. This translates into more converted traffic to prospects for your lead incubation .

4. Courtship-

This is where you should be involved . Not really before. However, every single design house that pushes marketing asks that you get involved in the Search Engine Marketing. Goodness Gracious!

In the courtship phase, you will find that your buyer and seller leads can be like any other lead. Except that they are sometimes a bit more hesitant to open up in the beginning. This is where your conversation can really begin with the lead as they incubate within the a good back end CRM product.

Understand first the nature of search.

Online, people are searching for information. The MLS Listing is the information that your prospect is searching. Your site's purpose should be to push the visitor into your MLS feed . This is the website you want your prospect in. Search Marketing is only a path into your REAL website. The real value you are giving the visitor.

So how do you get them past the courtship, into the marriage if you will?

Although currently Spider Juice Technologies only can take you up thru phase 3, we do work with some of the nations best online Realtors. We know what they are doing, and not doing to be successful. We can help you with solutions that will help you immensely in your lead capture and follow up.

5. The Goal-

The ultimate Goal is an appointment, showing or listing. Which of course is only part of your larger goal, a sale.

Thus, Spider Juice Technologies builds you a direct response website that pushes your prospects into your listings feed. Because this is where your conversation will occur.

Spiderworkz On Target Marketing stratagies.

The 5 Steps to A Successful Website